In the not-so-distant past, specifically earlier this year, calling an external API from Snowflake entailed a somewhat cumbersome process. At that time, the go-to method was relying on external functions. While these functions did serve a purpose, they required a fair amount of effort to set up. This involved the…

As Large Language Models (LLMs) and generative AI continue to grow more sophisticated and available, many organizations are starting to build, fine-tune, and customize LLMs based on their internal data and documents. This can bring incredible efficiency and reliability to data-driven decision-making processes. However, this practice comes with its share…

Large Language Models (LLMs) like GPT are powering applications across a range of use cases, from software development to content creation. However, now that LLMs are seeing increasing adoption, a new concern has emerged around how companies build and use LLMs: data privacy. This concern impacts the data used to…

Customer data is undoubtedly one of the most valuable assets for today’s businesses. Organizations are constantly collecting data to better understand their customers so that they can improve their offerings and their operations. …

Businesses need to use customer data to perform analytics and business intelligence. But how can companies analyze and report on detailed customer data while securely protecting that data, limiting the security scope, and maintaining compliance. In this post, we’ll walk through how to solve this problem by creating a clean…

I’ve moved! Check out this article on my new site here. Google’s Business Messages lets customers message a business directly from Google Search, Google Maps, and any brand-managed property. Developers on Business Messages can leverage tools like Dialogflow to create AI-powered conversational experiences, where customers can chat with lifelike virtual…

I’ve moved! Check out this article on my new site here. Few people grow up thinking about a career in developer relations. Even those that study computer science are rarely exposed to this world. …

I’ve moved! Check out this article on my new site here. In developer relations, we are often a cross-functional team, sometimes seen as a support and amplification mechanism for core teams like engineering and product. A “nice to have”, but not necessarily required component for program success. Personally, I am…

I’ve moved! Check out this article on my new site here. If you can’t measure it, you can’t improve it. — Peter Drucker Peter Drucker’s often cited quote is one of the most famous quotes in business and one from my own experience as a startup founder and manager I’ve…