What is developer relations and why does it exist?

What would you say you do here?

What do you do in developer relations?

  • Write a demo application for a new API feature
  • Write a blog post explaining the new API feature and why someone might want to use it
  • Update documentation for the new feature
  • Speak at a conference, event, or host a hackathon
  • Meet with the internal engineering team to review upcoming features and provide feedback
  • Meet with product to provide feedback about the roadmap, help prioritize feature development, and share what pain points exist for 3rd party developers
  • In collaboration with the business development team, attend a meeting with a high-priority 3rd party company to help them understand how to integrate with your platform
  • Review support tickets with the support team to understand common developer issues and build a plan for addressing the issues at scale
  • Review and tweak a marketing social media post that is targeting a developer audience

Why is it difficult to define developer relations?

What is developer relations?

Why does developer relations exist?

The Developer Relations ongoing interface cycle from The Core Competencies of Developer Relations

Final thoughts




Google Developer Relations — BizComms — All opinions are mine and mine alone.

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Sean Falconer

Sean Falconer

Google Developer Relations — BizComms — All opinions are mine and mine alone.

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